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© Diageo 2025

Please do not share with anyone under the legal purchase age for alcohol. Drink Responsibly.

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A spirited continent

Embark on a journey to discover Europe's unique distilling tradition. From Irish Whiskey to Hungarian Pálinka to French Cognac, there are over 240 unique distilling traditions protected by EU Geographical indications.

© Diageo 2025

Please do not share with anyone under the legal
purchase age for alcohol. Drink Responsibly.

How have you been impacted by the unequal treatment of spirits?