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Whether you choose beer, wine, or spirits, a standard drink* of each contains the same amount of alcohol.
Let's treat them equally.
* Based on 250 ml of beer at 5% ABV, 100 ml of wine at 12% ABV and 30 ml of a spirit drink at 40% ABV
Have you been impacted by the unequal treatment of spirits?
A Spirited Continent
Source: Source: Data covering the EU27, Norway, Switzerland and the UK. SpiritsEurope 2019 Report: “The Economic and ecological footprint of the spirits industry in the EU, the UK, Norway and Switzerland”
Unequal Measures
Source: European Commission - DG TAXUD, Excise Duty Tables, 2020 Wine includes still and sparkling, 2019 figures *Excise = A tax imposed only on specific goods, like alcohol and energy, within a country
Source: European Commission - DG TAXUD, Excise Duty Tables, 2020 Calculations based on still wine only *Excise = a tax imposed only on specific goods, like alcohol and energy, within a country.
Source: European Commission – DG TAXUD, Excise Duty Tables, 2020 Calculations based on still wine only *Excise = A tax imposed only on specific goods, like alcohol and energy, within a country
Source: Council Directive 92/83/EEC on the harmonization of the structures of excise duties on alcohol and alcoholic beverages, 1992 *Excise = A tax imposed only on specific goods, like alcohol and energy, within a country
Source: World Federation of Advertisers
Source: Council Directive 92/83/EEC on the harmonization of the structures of excise duties on alcohol and alcoholic beverages, 1992
Do you agree all drinks
should be treated equally?
The road to
EU and national policymakers can provide the spirit, wine, and beer industries with equal
opportunities to innovate and compete through:
Equal
taxation
Link taxation directly to alcohol content, rather than drink type, to strengthen consumer knowledge and fair competition.
Equal
business
incentives
Ensure that business incentives to create craft or low-alcohol products apply to all drink types equally.
Equal
regulations
Regulate the advertising and sale of alcohol in the same manner across drink types to reinforce consumer awareness of drinks equality.
Does your country treat all drinks equally?
