Embark on a journey through Europe
From Irish Whiskey to Hungarian Pálinka to French Cognac, there are over 240 unique distilling traditions protected by EU Geographical indications.
The race to consumers
Unequal measures increasingly prevent the spirits industry from competing with the same conditions as beer and wine.
The road to #AllDrinksAreEqual
EU and national policymakers can provide the spirit, wine, and beer industries with equal opportunities to innovate and compete through:
Equal
taxation
Link taxation directly to alcohol content, rather than drink type, to strengthen consumer knowledge and fair competition.
Equal business
incentives
Ensure that business incentives to create craft or low-alcohol products apply to all drink types equally.
Equal
regulations
Regulate the advertising and sale of alcohol in the same manner across drink types to reinforce consumer awareness of drinks equality.
Does your country treat all drinks equally?
Click on the flags to find out
As of Jan 2024, source SpiritsEUROPE based on DG TAXUD
Take action
Impacted by unequal treatment?
Improve your knowledge on alcohol
Test your DrinkIQLatest news
A spirited continent
Embark on a journey to discover Europe's unique distilling tradition. From Irish Whiskey to Hungarian Pálinka to French Cognac, there are over 240 un
Read moreUnequal measure
Spirits, like beer and wine, play an important role in European culture and economy. Yet, spirits face significantly higher tax rates and greater rest
Read more