Embark on a journey through Europe

From Irish Whiskey to Hungarian Pálinka to French Cognac, there are over 240 unique distilling traditions protected by EU Geographical indications.

The race to consumers

Unequal measures increasingly prevent the spirits industry from competing with the same conditions as beer and wine.

The road to #AllDrinksAreEqual

EU and national policymakers can provide the spirit, wine, and beer industries with equal opportunities to innovate and compete through:

One Image

Equal
taxation

Link taxation directly to alcohol content, rather than drink type, to strengthen consumer knowledge and fair competition.

Second Image

Equal business
incentives

Ensure that business incentives to create craft or low-alcohol products apply to all drink types equally.

Third Image

Equal
regulations

Regulate the advertising and sale of alcohol in the same manner across drink types to reinforce consumer awareness of drinks equality.

Drink inequality has
a negative impact on:

Does your country treat all drinks equally?

Click on the flags to find out

As of Jan 2024, source SpiritsEUROPE based on DG TAXUD

Does your country treat all drinks equally?

Click on the flags to find out

zoom

As of Jan 2024, source SpiritsEUROPE based on DG TAXUD

Take action

Image One

Impacted by unequal treatment?

Image Second

Improve your knowledge on alcohol

Test your DrinkIQ